Sunday, February 24, 2008

Why Does Popcorn Cost So Much at the Movies?

I can't say this was necessarily worthy of a research project, but it does put my mind at ease.

"New research from Stanford and the University of California, Santa Cruz suggests that there is a method to theaters' madness--and one that in fact benefits the viewing public. By charging high prices on concessions, exhibition houses are able to keep ticket prices lower, which allows more people to enjoy the silver-screen experience..." (www.physorg.com)

So there you have it, smuggle in a water bottle and some gummy bears from the nearest Walgreens and get a stellar price on a movie (I had the important part of the research figured out by middle school).

1 comment:

Bryan said...

Or that's how the theaters make their money is on concessions... Oh well