I'm intrigued for a number of reasons.
First of all, Rainn Wilson (Dwight Schrute) is the sites creator.
As if the first wasn't enough, the mission statement is quite intriguing in and of itself:
We want to make discussions about Spirituality, Creativity, and Philosophy cool again. Were they ever cool? I have no idea. But it seems like a good idea. We want to engage the user to “Chew on Life’s Big Questions”™. (I was kidding about the ™ symbol; you can use that phrase however you want. Even to sell frozen taquitos.) Where do you go on the Interwebs if you want an irreverent, fun, and profound take on God and Art and the Soul and Faith and Beauty? Fox.com? Maybe.