Brand New has been one of my favorite blogs over the last 6 months. The blog engages marketing and brand identity work. The postings are frequent and are regularly intelligent, informing, and spark creativity. Brand New provides an "insiders feel" by regularly breaking new branding and rebranding campagns before you see them in advertising or on products (Ex. Brinks Home Security, 76ers, Victoria's Secret, Pizza Hut, GMAC Bank, Miracle Whip, Pepto Bismol, Payless).
The recent redesign of their site and today's brilliant post (which encapsulates everything I love about Brand New) on Tron: Legacy compelled me to share it with all of you.
In regard to the movie, the trailer just might have made me interested to see a movie in 3D for the first time.