Tuesday, April 27, 2010

Genius Publicity Stunt

Lufthansa offered the Apple employee who lost the iPhone prototype at a German Bier Haus (Gourmet Haus Staudt) in California a free round-trip flight to Germany.

...So that he could relax and pick up where he left off. Here's the full letter.

There's an organization that can move quick and knows how to capitalize on free PR. Well played.

No comments: