Wednesday, June 22, 2011

"Get Rid of The Crappy Stuff"

There are few people in the world who, with integrity, can tell a company as successful as Nike to "get rid of the crappy stuff." This isn't just talk, this is the way Steve Jobs has walked since returning to Apple in the late 90's.

I came across another quote that elaborates on this principle. According to Steve Jobs:
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.” (
Recently I have been struck by how much this seems to be a universal principle.

Whether it is Dieter Ramwhose tenth and final principles of design is:
"Good design is as little design as possible"
Or Mark Twain on writing:
 "A successful book is not made of what is in it, but what is left out of it"
The great minds that have positively driven how we see and experience culture seem to agree; greatness is decided as much by what is done, as by everything else that is not.

How do you apply this to disciplines in your life?

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